Life In Technicolor | Discovering Trove
I look for ART wherever I go. My hubby has gotten used to the fact that our holidays revolve around Museum visits and restaurants ( yes I LOVE GOOD FOOD) . While spending hours at a shopping mall is rarely on the agenda, shopping for artefacts and souvenirs or visiting souks that are a trove for finds rich in culture, always is . My dream house will be a colourful one, filled with things collected over a period of time, art, curios and things with a story to relive over drinks with friends and family.
A sucker for handmade and hand painted things I happened to come across Nayantara’s profile on Facebook. Much like me, she quit her ‘corporate’ 9 to 5 job and pursued her dream. The fact that she hasn’t studied design formally doesn’t stop this boss babe from churning out artefacts that are fast beautifying homes around the globe.
Her love for gifting and hunt for quirky and unique gift options led her to founding Trove. She channeled her passion and brought her creativity and entrepreneurial skills together to build a creative and socially responsible brand, that creates unique and useable gifts, and that does so by giving traditional artisans access to a broader market.That is how Nayantara founded Trove, a treasure chest of contemporary ethnic gift concepts with a desire to share it with the world.
Only about a year old, Trove tries to overcome the usual hiccups a small startup has. Right from people management to pricing the products just right, Nayantara has had her hands full. The one thing I learnt during my interaction with her was that she is extremely particular about pricing her products in a way that she is able to promote them and at the same time compensate the artists working with her well. This usually translates to fixed rates for products made with love, which leaves no scope for bargain drivers , though the Trove clientele seems to appreciate that so far ! With clients from all over the world, Nayantara has been able to spread love for Indian handicrafts in a subtle way.
Her focus so far has been on encouraging artisans to go back to their roots and use traditional methods, rather than use contemporary applications. This means longer lead times, lesser volume but definitely beautifully handcrafted products made with love. To her advantage, she hails from a family of talented and creative people who have always supported and guided her. I always feel that no matter how strong women are, the fuel to their inner fire is the support of family and friends. She also thinks of her team and artisans as her partners, I think when you respect the people you work with – it translates into better quality work.. don’t you ?
Nayantara draws inspiration from traditional designs and colours—art, textiles, architecture, carpentry and anything else that involves design. Her travels around India and the globe contribute to her designs being traditional and at the same time relevant to the modern Indian home.
A focus on high quality material sourced across India and personal inspection of every shipment makes sure her clients keep coming back for more ! Though her most popular range is hand-painted steelware, especially the ‘tiffin’ range of handpainted lunch boxes, my favourites are the handpainted wooden wall plates. I picked up a ‘pichwai’ inspired set and everybody loves it, but then again you all know I have an affinity for Pichwais and all things related 😛 . Her main focus is on wholesale orders (good for gifting with fancy invites or for Diwali) but you may also DM her of buy her products on Jaypore.com or even Etsy. Her handpainted tiffins & hip flasks make for very fun and quirky birthday gifts as well ! With Diwali around the corner, connect with her to place your handpainted gifts soon !
For those of you who are looking to take the plunge and quit your 9 to 5 jobs, make sure you have a financial support system in place or you create a nest beforehand. This helps you focus on quality and takes some pressure off you. The best way to do it, is to ease yourself into this by working on your passion in the evenings or over the weekend to make sure you think it is a viable opportunity.