Fuelled by a dream to bring to you the best Made in India and Artisanal products, we launched our website during the pandemic in 2020. We wanted to give mompreneurs and small businesses access to a platform to showcase and sell their small batch products for Children, Home and Women. 

Founded by Aarti U Kapoor, an entrepreneur and consultant with over 15 years of industry experience. A new mom, she launched the website inspired by her little girl Shloka, who continues to fuel our dream to bring the best made in India products to you and your child. 

Aarti has been working with social enterprises and artisans for almost 8 years now to give Indian arts and crafts a boost and this website is a great launchpad for many such vendors and entrepreneurs. She understands that quality products at the right price will always be loved and appreciated and strives to do just that. 

We work to bring you the best products at the best prices but also work to supporting the community of artisans and mompreneurs. 
We believe in forging relationships with both our clients and brand partners and want to give you access to Wooden toys, Montessori tools, Books, Home and Nursery Decor, Personal care products that have been mindfully curated just for you. 

Our community is made of you and our 100+ brand partners. We strive to follow fair trade practices and encourage and support small business and artisans by sourcing handcrafted products that are made in love for our conscious clients. 

We are proud to have partnered with the best brands in the Industry and work towards curating more products and brands that will help you lead A Charmed Life.