Shop Made in india toys

Handmade + Made With Love

For Home.

Artisanal Products For Home
Made with Love

Beautiful Wooden & Crochet Toys

Handcrafted & Handpainted
Shop Pre Rakhi sale now


A Charmed Life is an ode to a life that is simple, well lived and truly charming to that very soul. It is a space to celebrate consciousness and being a part of this beautiful planet we call home.

Limited time Offer
New Launch + Pre Rakhi Deal
Shop the coolest and newest Curvy Board and Rocker in town !

20% off + Free Shipping on all Alt Retail Products.
Shop Now !
Rs. 3,775.00
Ready to Ship
Bestselling Bunnies Made with Love
Handmade by a group of women in rural Madhya Pradesh these bunnies are a must have for every infant & toddler. Makes for a great gift as well !
Shop Now
Rs. 699.00
Newborn Must Haves
High Contrast Cards
A newborn baby’s brain is designed to learn best from human interaction. Research suggests that exposing very little babies to black and white colours increases the amount of time spent looking at the environment from an average of 4-5 minutes to up to 45 minutes.

- Engaging high-contrast cards
- A set of 10 black and white cards
- Baby-friendly images
- Portable and gift-worthy
Shop Now
New Launch
Rs. 450.00
Let's Learn Through Play
Math Pre-Writing Board
A wonderful way to get your child to practice the keystrokes needed to start forming the letters, numbers.

Helps develop fine motor skills.
Strengthen finger grip
Develops wrist agility.
Improves hand-eye coordination Concentration,
Shop Now
New Launch
Rs. 1,050.00

Our Story

Let's Live A Charmed Life

Read More

Brand of The Month


Wooden Toys - Open-ended, thoughtfully designed, handcrafted toys, made in India from eco-friendly and child-safe materials


As Featured In

Why Our Clients Love Us !

Since it was our first time shopping with your site and we were buying a big ticket item, we were a bit skeptical but your team went out of their way to help, guide and advise us. We now trust your site and your team for inputs for our newborn's needs.


We loved how you patiently suggest items and infact sometimes even say don't buy this yet or don't need to buy if you already have a similar item.

It is great to know you put our interest first and not just look at your sales. Thank you for helping out always and for the personal touch.

Shreya's Mumma

Trust is everything in today's day and age. When we shop with your website we know we are making the purchase at the best price and quality. Brilliant curation and service. Keep it up. Have recommended to all our friends.


Client Reviews


We are absolutely loving the pikler triangle that we got from you. It’s so versatile, very good quality and both the kids are enjoying it!  Looking forward to purchasing more stuff, given that you are curating it, we are assured of the quality and usefulness! Great curation and service.

Priyanka J
Mumbai, India

The cost of the items are not over the roof and customers are not fooled by quoting exaggerated prices and then giving discounts. I found the prices a lot lower than other websites.

New Delhi, India

The product is awesome and I have already recommended it to a few of my friends. Thank you again, Customer service was outstanding!

Mumbai, India

A Charmed Life is my go to place for all my baby's needs! I love the stuff, brands and also the quick service. Aarti and her team have always ensured that we get the best quality things, in time! I am impressed with the customer support and they're always happy to guide and suggest

Ankita Vijay

A Charmed Life gives you the feeling of personally shopping versus online shopping. It's not a faceless website. Product quality is top grade and delivery is prompt!

Chandni T.
Pune, India

Absolutely loved the service and curation. They not only helped me pick a product but also shared ideas and sent a personalised note which really made it special for us.

Mumbai, India

At the outset I will not hesitate to express here that this online shop has got the just the right collection of items that facilitate you in living 'A charmed Life'.The items available are well balanced from all categories - from food to books, from toys to clothes, from parenting items to furniture and so on... . It just touches all spheres of your life.

Telengana, India

The customer support is world class providing that personalised touch which is missing is today's era of big corporate market-spaces.

I would recommend A charmed life to everyone and would love to shop from them again.

Chennai, India

Your work and passion is visible through the website and curation. We loved the toys we have received and love that you have everything under one roof.

A. Noor